Weee!, the Leading U.S. Asian Grocery Retailer, Partners with Topsort to Enhance Retail Media Capabilities
Company Overview
Weee! is the leading U.S. online grocery retailer for Asian and Hispanic foods, delivering culturally specific fresh produce, pantry staples, and hard-to-find specialty items directly to customers. Founded in 2015, Weee! has rapidly become a go-to for underserved communities seeking authentic ingredients often absent in mainstream stores.
Weee! had developed an in-house advertising solution to support their growing marketplace, but as demand increased, they encountered limitations in scalability and self-service capabilities for sellers. They needed an infrastructure that could efficiently handle their expansion, simplify ad management, and provide sellers with transparency and control over their campaigns.
Key challenges:
- Limited scalability in the existing in-house ad solution
- Inadequate self-service tools for sellers
- Need for an auction-based model to optimize ad reach and performance
Topsort provided Weee! with a scalable, AI-powered retail media platform that addressed these challenges head-on. The platform included low-code retail media dashboards, AI-driven APIs, and self-service tools that allow Weee!’s sellers to manage their ad campaigns independently. With features like auto-bidding and keyword targeting, Topsort’s solution empowered sellers to reach more customers with minimal manual effort.
Key features implemented:
- Low-code Integration
- Self-service dashboards for seller campaign management
- AI-driven, auction-based ad infrastructure
- Real-time reporting and transparency for sellers
Since partnering with Topsort, Weee! seamlessly transitioned to a modern retail media platform in under a month. Sellers benefited from hands-on onboarding, enabling them to adapt quickly and optimize their campaigns with ease. Topsort’s robust A/B testing phase ensured a smooth rollout and maximized performance.
Results:
- +83% ROAS: Sellers saw a remarkable increase in return on ad spend.
- +40% Conversion Rates: Improved shopper engagement drove significant growth.
- -60% Manual Work: Automation reduced tedious tasks, saving time and resources.
Weee! is poised to continue expanding its retail media strategy with Topsort’s support. Future initiatives include exploring additional ad formats and enhancing data insights to provide sellers with even more actionable analytics.
"Our scalable and customizable retail media platform will provide their sellers with the tools they need to thrive while Weee! continues to focus on community and quality," said Regina Ye, CEO and Co-founder of Topsort.
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