How UAE Grocery Delivery App ElGrocer scaled banner and sponsored listings revenue 3x with Topsort

Before partnering with Topsort, ElGrocer faced significant challenges with their ad operations:

Key Challenges:

• Manual operation of banner ads required extensive time and resources.
• Limited tracking and reporting on ad performance made ROI measurement difficult.
• Lack of monetization options for Sponsored Listings in their app and website.
• No seamless platform for advertisers to self-manage their ad campaigns.

Fahad Abdullah Sheikh, Product Manager at ElGrocer, summarized:
"We needed a way to streamline ad management and empower advertisers with tools to run high-performing campaigns while growing ad revenue steadily."

In collaboration with Topsort, ElGrocer launched a comprehensive ad platform, enabling advertisers to leverage both Sponsored Listings and Banner Ads with full end-to-end attribution tracking. Topsort’s simple API integration allowed rapid deployment, making the new platform operational within weeks.

Key Features Implemented:

• Self-Service Tools: Enabled advertisers to independently manage campaigns.
• Sponsored Listings: Optimized for conversions and overall sales growth.
• Banner Ads: Designed to enhance brand awareness and drive product visibility.
• Bidless™ Retail Media Solution: Self-service dashboards for brands to launch their own campaigns with an autobidding algorithm to maximize ROAS.
• Real-Time Reporting: Provided actionable insights into ad performance metrics.
• Halo Attribution: Topsort’s Attribution feature field allows ElGrocer to track ROAS for products associated with banner campaigns, delivering granular performance metrics to advertisers.