BEES Launches BEES Ads Powered by Topsort: A New Way for Brands to Connect with Shoppers
Company Overview
BEES is the world's largest B2B super app, designed to empower small and medium retailers. While initially tailored for shopkeepers, BEES now supports an entire ecosystem of retailers and brands across categories like snacks, bakery, beverages, and more. With 3.9 million monthly active users and ~$12.1 billion GMV (Q3 2024), BEES delivers tailored digital solutions that help businesses grow and thrive.
As BEES grew its platform, the need for an advanced advertising solution became critical. While BEES provided brands with a direct connection to retailers, it lacked the tools necessary to create impactful, data-driven ad campaigns.
Key challenges included:
- Seamless integration: Ads needed to complement the BEES shopping experience without disrupting it.
- Personalization: Retailers required ads tailored to their preferences, shopping history, and buying behaviors.
- Control and flexibility: Partner brands wanted easy-to-use tools to set up and track campaigns independently.
BEES partnered with Topsort to launch Be Ads, a groundbreaking retail media solution powered by Topsort’s cutting-edge, auction-based ad infrastructure. This collaboration gave BEES the ability to offer brands a powerful platform to advertise their products seamlessly and effectively.
With Topsort’s technology at its core, Be Ads delivers:
- Dynamic ad formats: Ads seamlessly woven into the BEES shopping experience, providing multiple ways to capture attention and drive engagement.
- AI-driven personalization: Every ad is tailored to retailer profiles and shopping history, ensuring that the right brands reach the right buyers for measurable sales outcomes.
- Self-service tools: Brands can independently set up, manage, and track campaigns directly on the Be Ads platform.
- Flexible bidding strategies: Auction-based bidding ensures advertisers only pay for ads shown, maximizing ROI.
The fully plug-and-play infrastructure gives partners the freedom to activate or pause campaigns anytime, providing complete control and flexibility.
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Through Topsort’s advanced retail media technology, Be Ads enables brands to connect with retailers like never before. Here’s how:
- Enhanced Reach and Engagement: Topsort’s dynamic ad formats are designed to integrate seamlessly into the BEES shopping experience, making ads feel like a natural extension of the platform.
- Personalization at Scale: AI-powered insights ensure that ads are shown to the right retailers based on their purchasing patterns, shopping preferences, and behaviors, driving better engagement and conversion rates.
- Effortless Campaign Management: Topsort’s intuitive interface empowers teams to set up campaigns in minutes, track performance in real-time, and adjust strategies on the go.
- Control and Flexibility: Brands can tailor campaigns to fit their goals, using flexible bidding strategies to optimize for cost-efficiency and impact.
Be Ads isn’t just about advertising—it’s about creating meaningful connections between brands and retailers, ensuring that every campaign delivers measurable results and powerful sales outcomes
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