Chiper Drives CPG Sales Growth with a Custom-Built, AI-Driven Retail Media Solution by Topsort
Company Overview
Chiper is the leading B2B e-commerce ecosystem for over 250,000 corner stores across Colombia, Mexico, and Brazil. The platform streamlines inventory management, enabling smarter purchasing, fast delivery, and competitive pricing for convenience store owners, while providing CPG brands with the tools to deliver timely, relevant offers directly to their audience.
As Chiper expanded its operations, they needed a flexible, scalable, and user-friendly retail media platform to help sellers leverage real-time data and optimize their advertising campaigns. Chiper had previously worked with a legacy retail media solution but found it lacked the transparency, efficiency, and support they required to meet the growing demands of their marketplace.
Key challenges:
- Lack of transparency and control: Chiper needed a solution that could provide clear, data-driven insights to their sellers for better campaign management.
- Limited flexibility: The existing platform was not flexible enough to accommodate diverse ad formats or offer self-service capabilities.
- Customer support issues: Chiper sought a partner that could provide timely, responsive customer support to help them scale.
Chiper decided to partner with Topsort once again, drawn to Topsort's powerful, API-driven retail media solution that could deliver a comprehensive and transparent platform for their sellers.
Key features implemented:
- Auto-bidding algorithm: Topsort’s algorithm ensures that ads are placed at the most efficient times to drive optimal performance.
- Self-service campaign management: Sellers can now independently create, manage, and optimize their campaigns in real-time, giving them greater control and ease of use.
- Multiple ad formats: With Topsort, Chiper offers sponsored listings and banner ads, catering to different marketing goals and helping sellers maximize visibility.
- Real-time analytics dashboards: Topsort’s reporting tools provide full visibility into campaign performance, enabling data-driven decision-making for both Chiper and its sellers.
- Seamless payment and administration tools: These tools streamline campaign management, making the process more efficient for sellers.
With Topsort’s Retail Media Solution, Chiper has transformed its advertising ecosystem, delivering clear distribution opportunities for CPG brands while driving incremental year-over-year growth for their marketplace.
Results:
- Increased transparency and efficiency: Sellers now have access to real-time data, allowing them to optimize campaigns and maximize ad performance.
- Improved seller engagement: With self-service tools and multiple ad formats, Chiper’s sellers are empowered to take full control of their advertising.
“Having a client return to Topsort is incredibly rewarding and speaks volumes about the strength of our platform. Our ability to deliver sophisticated technology in an accessible and scalable way drives growth and keeps sellers happy.”— Francisco Larrain, CTO at Topsort
Chiper’s renewed partnership with Topsort highlights their commitment to delivering flexible, data-driven ad solutions that evolve with their sellers' needs. As Chiper continues to expand, they are now focusing on implementing banner and video ads to enhance their advertising offerings. Leveraging Topsort’s advanced retail media tools, Chiper aims to empower their sellers with new ways to engage their customers and maximize business impact in the fast-paced B2B e-commerce landscape.
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