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Supercharge Brand’s Visibility with Sponsored Brand Ads

Sponsored Brand Ad is a cutting-edge ad format that seamlessly integrates your advertiser’s logo, creative assets, and products to drive both brand awareness and product discovery, making a lasting impact in your customer experience.

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Why Run Sponsored Brand Ads?

As an industry standard, Sponsored Brands align with top Retail Media Networks, ensuring seamless compatibility with market trends and growth strategies.

Enhanced Shopper Engagement

Sponsored Brands enhances shopper engagement throughout the purchasing journey, leading to increased traffic and conversions.

Mid-Funnel Positioning

Sponsored Brands bridges the gap between Sponsored Listings and Sponsored Banner Ads, aiming to elevate brand visibility and stimulate product exploration.

Premium Placement

Retailers can offer Sponsored Brands to advertisers as a premium placement, giving them exclusive visibility and maximizing their reach to a highly targeted audience.

Customization

Your advertisers will enjoy the flexibility to create custom campaigns that are tailored to their unique brand and products that will resonate with their intended audience.

Self-Service

Equip self-service brands with powerful tools to enhance their visibility and drive deeper engagement, enabling them to take control of their campaigns and connect with their customers effectively.

Autobidding

Autobidding with Topsort optimizes your bidding strategy by automatically adjusting bids in real-time, ensuring your brands secure the best possible return while saving time and reducing manual effort.

How Do Sponsored Brands work?

Sponsored Brands offer a customizable and interactive showcase that blends e-commerce functionality with experiential shopping. These eye-catching ads are placed strategically across the purchasing journey to nurture your customer relationships and drive traffic to your desired destination.

Sponsored Brands ads are strategically placed to capture attention, appearing prominently at the top, alongside, or within shopper results on both desktop and mobile platforms-enhancing visibility across key touchpoints, including product detail pages (PDPs).

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Where do Sponsored Brands ads appear?

When a user searches for a product or comes across products while browsing the app (e.g. in a category, homepage, or checkout), you send us an API request and we will check if an advertiser has made a bid on these products. If they have, we run an auction and return the results to you at lightning speed (less than 5ms!).

If a user then views, clicks, or purchases the promoted product, you send this event back to us. We use that information to measure ad performance (ROAS), optimize the algorithm, and keep track of spending and budgets on behalf of your sellers.

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Creating a Sponsored Brands Campaign

When a user searches for a product or comes across products while browsing the app (e.g. in a category, homepage, or checkout), you send us an API request and we will check if an advertiser has made a bid on these products. If they have, we run an auction and return the results to you at lightning speed (less than 5ms!).

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Creating a Sponsored Brands Campaign
01
Update a Logo
02
Design a Creative
03
Crafting a Compelling Headline
04
Select Featured Product
05
Choose a Bidless Strategy
06
Set Budget and Launch

Performance Metrics and ROI

Advertisers expect Sponsored Brand ads to deliver measurable results, including increased traffic, higher conversion rates, and improved return on ad spend (ROAS).

Topsort helps retailer and advertisers achieve this by using advanced targeting and data-driven insights to connect with the right audience. with retal-time performance tracking and analytics, retailers can easily adjust campaigns to improve ROAS and maximize profitability.

Boost Consumer Confidence

Topsort’s Sponsored Brand Ads help build consumer trust by showcasing products in a way that feels authentic and relevant. By displaying curated, brand-aligned product recommendations, these ads give shoppers the confidence they need to make purchasing decisions.

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Low Code Integration

Fast Implementation

Get up and running quickly with our intuitive low-code interface. Build and modify solutions without extensive coding knowledge, making it easy for your team to adapt to changing requirements.

User-Friendly Customization

Tailor your workflows and functionalities effortlessly. Our low-code platform allows you to make real-time adjustments, ensuring your solutions evolve alongside your business.

2 Endpoints + 1 Post Call

Tailor your workflows and functionalities effortlessly. Our low-code platform allows you to make real-time adjustments, ensuring your solutions evolve alongside your business.

8ms at TP95

Achieve exceptional performance with lightning-fast response times, enhancing user experience, driving higher engagement, and ultimately increasing sales and customer experience.

What our customers are saying..

“What we love about Topsort is how effective its bidding system is. Most of our advertisers aren't marketing experts, but Topsort lets us build a promotional tool where our creators can simply focus on driving sales”

Val Britaus, Chief Business Officer at YouTravel

"This partnership has allowed us to offer a state-of-the-art solution to our sellers, making retail media an accessible and powerful tool for driving growth at Liverpool.”

Santiago Landaverde, Retail Media Deputy Director

Ready to see Topsort in action?!

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