Liverpool launches their Retail Media Network to scale their Ad Revenue
Company Overview
El Puerto de Liverpool, Mexico's largest department store, offers an extensive range of products, from fashion to electronics. As a retail leader in Latin America, Liverpool sought a partner to help them create a flexible, scalable and custom-built retail media platform. Their goal was to unlock a new revenue stream while providing brands with a powerful way to engage customers through sponsored product ads.
With the rapid growth of retail media in Latin America, Liverpool recognized the need for their own retail media platform. Seeing their biggest competitor, Mercado Livre, develop an in-house solution, Liverpool needed a technology partner that could offer the same capabilities but with a faster implementation. Their top priority was to respect the shopper experience while ensuring both brands and consumers benefited from a more personalized shopping journey.
Key Challenges:
- Managing a growing number of brands and ad campaigns with limited customization
- Delivering easy, real-time reporting for sellers to optimize their ad performance
- Providing a scalable solution to keep pace with the expanding retail media landscape
To meet these challenges, Liverpool partnered with Topsort to launch a fully customizable, API-driven retail media platform. Topsort’s infrastructure empowered Liverpool to integrate multiple channels and touchpoints, offering an enhanced experience for both brands and shoppers.
Key features implemented:
- API-driven scalability: Liverpool’s platform can grow alongside the rapid expansion of retail media, integrating seamlessly with other channels.
- Real-time reporting and optimization: Sellers can now make informed decisions and adjust ad campaigns in real-time.
- Self-service capabilities: The platform allows sellers of all sizes and expertise levels to independently manage their advertising, optimizing their budgets and increasing visibility.
- Auto-bidding system: Topsort’s technology ensures that ads are displayed at the right place and time, enhancing conversion rates.
Since adopting Topsort’s retail media infrastructure, Liverpool has transformed its advertising ecosystem, offering sellers a powerful, user-friendly platform that delivers significant results. Sellers have access to actionable data, enabling them to optimize their ad spend and drive better performance.
Results:
- Easy scalability: Liverpool’s platform can handle increasing advertising demand while remaining easy to manage.
- Improved seller engagement: With a self-service model, sellers are empowered to run their own campaigns and maximize visibility.
- Optimized ad spend: Topsort’s real-time reporting and auto-bidding systems ensure sellers can make data-driven decisions and increase conversions.
Looking ahead, Liverpool is committed to further expanding its retail media platform with the support of Topsort’s advanced tools. They have implemented a strategic plan to onboard sellers at scale, ensuring seamless adoption and growth. In addition, Liverpool is exploring the integration of banner ads and clean room technology to enhance data utilization, offering brands even more targeted and effective advertising opportunities. This continued innovation will empower Liverpool to stay at the forefront of the retail media space in Latin America.
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