Garmentory Integrates Bidless™️ RetailMedia Infra over 1Weekend with Topsort Low-Code System

As Garmentory expanded, they identified an opportunity to unlock new revenue streams through sponsored product listings, a proven model on platforms like Amazon and Etsy. However, implementing a robust solution posed several challenges:

Key Challenges:

• Limited seller experience with retail media auction advertising.
• The need for a simple, scalable solution adaptable to sellers of varying expertise.
• Manual processes that slowed onboarding and campaign management.
• A desire for an intuitive system aligned with the boutique nature of their platform.

Why Garmentory Chose Topsort

1. Intuitive Product:
With a diverse range of sellers, Garmentory prioritized a solution that could accommodate varying levels of expertise. Topsort’s auto-bidding algorithm was the game-changer. This feature ensures ads appear at the right place and time, while sellers only pay when a click happens—no expertise required! The fully automated process empowered even inexperienced sellers to run successful campaigns.

2. Low-Code Integration:
Unlike traditional integration timelines of 2–6 months, Garmentory integrated Topsort’s platform in just one weekend with minimal resources—thanks to Topsort's low-code solution. A single in-house supervisor oversaw the seamless deployment, which required no additional infrastructure.

Key Features Implemented:

• Self-Service Sponsored Listings: Sellers can set budgets, target listings, and launch campaigns independently.
• Auto-Bidding Algorithm: Optimizes ad placements to maximize click-through rates.
• Real-Time Reporting: Analytics dashboards provide insights into impressions, clicks, conversions, and ROI.
• Billing API: Streamlines payment processes for sellers.

Benefits for Sellers:

• Increased Exposure: Sponsored listings in top positions significantly boost visibility for sellers’ products.
• Marketing Support: Garmentory offers sellers a mix of managed campaign services and self-service options, empowering them to run their own ads.
• Data-Driven Decisions: Real-time reporting provides immediate performance data, enabling sellers to optimize campaigns effectively.

Within weeks, Garmentory launched a high-margin sponsored listings platform powered by auto-bidding campaigns, which sellers embraced enthusiastically. Initial results motivated sellers to take control of their campaigns, creating a virtuous cycle of adoption and success.

Since partnering with Topsort, Garmentory has run 800+ auction-based campaigns on the platform. Over 15 sellers actively review performance data weekly, leveraging Topsort’s comprehensive stack, including its plug-and-play platform, to maximize sales. With Topsort’s tools and expertise, Garmentory transformed their retail media approach, providing sellers with innovative solutions that deliver measurable results.