Trusted by leading brands and built by talent from top companies and universities
/What we believe
Three convictions that guide everything we build.
01
Commerce should run on auctions
Marketplaces and retailers need dynamic ranking and pricing systems, not static placements and manual sales.
02
Infrastructure should be accessible
The most powerful monetization systems shouldn't only exist at companies like Amazon. Every commerce platform deserves them.
03
AI will run commerce operations
Modern marketplaces require automated decision systems that optimize in real-time across billions of signals.
/Our story
Founded in Silicon Valley. Built for everyone.
The largest marketplaces built powerful internal auction systems that smaller retailers could not access. Topsort was created to bring that infrastructure to every commerce platform.
2021Founded
Topsort starts in Palo Alto to democratize advanced ad monetization technology: the auction systems only a handful of Silicon Valley giants had.
Photo · The early Topsort team2021
2022Auctions
We unveil our core auctions infrastructure and the Campaign API, giving any commerce platform a real-time marketplace for placements.
Photo · Building the auction engine2022
2023Series A
Raised our Series A and introduced BIDLESS™ autobidding technology, so advertisers win without manual bidding.
Photo · Our Santiago hub2023
2024Formats
Sponsored Brands and Video Ads go live: four ad formats running on one commerce media infrastructure.
Photo · Palo Alto headquarters2024
2025Everywhere
Launched Toppie and Toptimize, and expanded beyond onsite into offsite and in-store.
Photo · The Topsort team today2025
"Commerce platforms deserve the same infrastructure that powers the world's largest marketplaces."
Palo Alto HQStanford alumHarvard alumGlobal from day one
/Engineering
How we build systems.
01
Systems first
We design infrastructure that scales globally.
02
Low latency always
Commerce decisions happen in milliseconds.
03
Automation over manual operations
Modern commerce runs on automated systems.
04
Built for marketplaces
Every system we build assumes complex commerce environments.
/Culture
Core values.
Ecosystem
We build for the entire ecosystem
Our products benefit retailers, marketplaces, brands, advertisers, and consumers alike.
Long term
We optimize for the long term
Thoughtful decisions that create sustainable growth for our customers and the future of commerce.
Speed
We move fast
Ship early, learn quickly, iterate relentlessly.
Team
We win as one team
Impact matters more than ego. We collaborate across roles, regions, and time zones.
Communication
Direct communication by default
When something matters, we talk it through clearly and openly.
Transparency
We're honest and transparent
We say what we mean, without hiding behind jargon or politics.
/trusted globally
A global team building the future of commerce infrastructure.
120+ employees across 4 continents.
Headquarters · North America
Palo Alto
United States
Latin America
Santiago
Chile
Latin America
São Paulo
Brazil
Europe and DACH
Munich
Germany
Southern Europe
Barcelona
Spain
UK and Ireland
London
United Kingdom
North America
Boston
United States
Australia and New Zealand
Melbourne
Australia
Headquarters · North America
Palo Alto
United States
Latin America
Santiago
Chile
Latin America
São Paulo
Brazil
Europe and DACH
Munich
Germany
Southern Europe
Barcelona
Spain
UK and Ireland
London
United Kingdom
North America
Boston
United States
Australia and New Zealand
Melbourne
Australia
/ Careers · We're hiring
Build the infrastructure behind modern commerce.
Commerce platforms used to rely on simple search results and manual merchandising. Today they rely on auctions, ranking systems, and machine learning.
The largest marketplaces built these systems internally. Most companies still don't have access to them.
