At Topsort, we’re on a mission to empower retailers and marketplaces worldwide with scalable, customizable, AI-driven retail media solutions. Today, we’re excited to share that Trade Me, New Zealand’s largest classified marketplace, is upgrading their retail media strategy with Topsort.
A leader in connecting buyers and sellers, Trade Me serves over 23,000 professional sellers across a wide range of categories. Recognizing the need for a more transparent, efficient, and high-performing platform, they’ve partnered with Topsort to provide their sellers with the tools to easily manage and optimize advertising campaigns, driving better results and a smoother experience.
As Kevin Nolan, Product Manager at Trade Me, put it:
"Topsort brought the functionality and flexibility we needed to get our retail media platform off the ground for our sellers. Topsort's API-first approach allowed us to integrate seamlessly with our platform, from nothing to a working proof of concept in just six weeks"
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Previously, Trade Me relied on promotional tools designed primarily for casual sellers. However, they needed a more robust and scalable solution to meet the demands of their growing professional seller community. By integrating Topsort’s API-powered retail media platform, Trade Me has transitioned to a self-service, auction-based system that empowers sellers to:
- Optimize campaigns in real time with automated bidding.
- Boost visibility and sales using advanced ad tools.
- Gain actionable insights through intuitive reporting.
This collaboration marks a pivotal step in Trade Me’s retail media evolution. Regina Ye, CEO and Co-founder of Topsort, shared her excitement:
“We’re thrilled to partner with Trade Me as they lead the way in retail media innovation in New Zealand. With our customizable platform, Trade Me’s sellers can now harness the tools they need to grow their businesses while enhancing their visibility and sales.”
By leveraging Topsort’s flexible and AI-driven technology, Trade Me is redefining what’s possible for retail media in New Zealand, empowering sellers to thrive in an increasingly competitive market.
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Are you ready to take your retail media strategy to the next level? Book a demo to see what Topsort can do for you.
