At Topsort, our mission is to democratize access to retail media technology for retailers and marketplaces worldwide. The new integration between VTEX and Topsort marks a significant step toward that goal.
VTEX, a leading digital commerce platform, provides comprehensive solutions for e-commerce, marketplaces, and order management, enabling brands and retailers to create scalable and unified experiences. Founded in Brazil, VTEX has become a benchmark in Latin America, with clients such as Sony, Walmart, Whirlpool, Coca-Cola, Stanley Black & Decker, and Nestlé, and more than 3,400 active online stores across 38 countries.
What does this integration bring?
This collaboration allows VTEX users to leverage Topsort's retail media infrastructure without requiring advanced technical expertise. According to Francisco Larraín, CTO of Topsort: "Our goal is to democratize retail media with world-class technology. This integration with VTEX enables users to test and scale campaigns quickly and effortlessly."
Four key apps for seamless integration
The integration includes four main applications, available in the VTEX App Store, which can be installed in minutes through the admin interface:
- Auctions App: Displays sponsored products and banners on your online store.
- Events App: Tracks clicks, impressions, and events to provide valuable insights.
- Catalog App: Keeps your catalog updated in real time.
- Banners App: Configures and manages sponsored banners in a centralized way.
These tools make it easy for sellers to promote products effectively, while buyers enjoy relevant, non-intrusive ad experiences.
Additional benefits for VTEX users
Users integrating Topsort will gain access to:
- Real-time reporting.
- AI-powered auto-bidding algorithms.
- Advanced monetization tools.
All designed to scale campaigns efficiently, maximize revenue, and enhance customer experiences.
Now, VTEX users can personalize, optimize, and scale their advertising revenue while maintaining the smooth and efficient shopping experience that distinguishes the platform.
Explore the detailed documentation for more information and start transforming your retail media strategy with Topsort and VTEX.
