At Topsort, we’re always looking for ways to make retail media smarter, faster, and easier for everyone. That’s why we’re thrilled to announce our partnership with GroupBy, a leader in eCommerce search and product discovery, powered by Google Cloud Vertex AI Search for Retail. Together, we’re delivering a solution that empowers retailers to turn search results into revenue while delivering a seamless, personalized shopping experience for their customers.

This partnership combines the best of GroupBy’s AI-driven Product Discovery Platform with Topsort’s auction-based retail media capabilities, creating a seamless, plug-and-play integration. Retailers can now monetize their search results, elevate product visibility, and simplify operations.

What this integration brings to retailers:

  • Boost Product Visibility: Topsort’s retail media tools help promoted products get the attention they deserve, leading to higher conversions and sales.
  • Relevant Search Results Every Time: GroupBy’s AI-powered search, driven by Google Cloud Vertex AI, ensures shoppers always see fast, accurate, and personalized results with perfectly integrated sponsored products.
  • Effortless Retail Media Management: No need to juggle tools—this integration makes managing and displaying sponsored products as simple as flipping a switch.

"This collaboration brings together the best of both worlds," said Roland Gossage, CEO of GroupBy. "By combining Topsort’s auction-based infrastructure with GroupBy’s Product Discovery Platform powered by Google Cloud Vertex AI, we’re enabling retailers to transform search into a powerful revenue driver while delivering a world-class shopping experience."

Umer Paracha, Head of Marketing at Topsort, adds:
"Retail media shouldn’t be complicated. This partnership lets retailers deliver a shopping experience that’s both engaging and profitable. It’s all about making retail media work for you, not the other way around."

With GroupBy and Topsort, retailers can now offer search experiences that aren’t just smart—they’re profitable. From improving product visibility to providing deeper revenue insights, this partnership sets a new standard for retail media innovation.

If you’re ready to transform the way your customers shop, get in touch today to see how this powerful integration can work for you.

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About Topsort

Topsort is pioneering the future of retail media by offering cutting-edge auction-based ad infrastructure. Our mission is to provide retailers and marketplaces with the tools they need to create high-performing ad networks that are both transparent and easy to manage. Whether you need a simple out-of-the-box solution or a fully customized API integration, Topsort empowers retailers of all sizes to turn advertising into a powerful revenue generator. Learn more at www.topsort.com.

About GroupBy Inc.

Founded in 2013, GroupBy is an eCommerce Search and Product Discovery SaaS technology provider that powers some of the largest B2B and B2C brands. GroupBy's AI-first composable platform is bringing next-generation search technology to retailers worldwide, helping to bridge the gap between consumer and merchant. Powered by Google Cloud Vertex AI Search for Retail, the platform consists of Data Enrichment, Search and Recommendations, Merchandising, and Analytics and Reporting providing eCommerce merchants with access to a powerhouse of products and services designed to enhance the digital customer experience.