Where AI Meets Ads

It’s not a Media problem, it’s a Tech Problem

May 21-23, 2025
Palo Alto Event Center, Palo Alto, CA

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Topsort Developer Day brings together the brightest minds in Retail Media to tackle the toughest challenges in ad monetization and chart a course for the industry’s future. We're hosting it where it all began, in the heart of Silicon Valley.
Four years ago, we asked if technology could solve Retail Media’s biggest hurdles. We found our answer: by coming together, we can. Join us as we break down Big Tech’s barriers and put product-driven innovation into the hands of the builders.

What to expect

Product and Tech Discussions on Monetization

We begin by going deep into the “why” behind standardization.

  • Nobel Prize winner Alvin Roth on designing better, simpler markets
  • Stanford professor Michael Ostrovsky on applying theory to modern adtech
  • Industry leaders on why unification matters now more than ever

Debut Product Launches

How AI meets Retail Media - We’re here to debut 3 Major Product Launches

  • In-Store AI
  • Ad Intelligence
  • Programmatic Retail Media

Ecosystem Conversations

Retailers, marketplaces, and super apps are all part of the same story. These panels explore how each plays a role in creating a more interoperable future.

  • How fragmentation is affecting the value chain
  • What collaboration between platforms actually looks like
  • Real-world lessons from leaders building new infrastructure

AI & Technology Deep Dives

AI is more than a feature—it’s the foundation for the next generation of retail media. These sessions focus on practical, technical ways to make it work.

  • Real-time decision-making powered by machine learning
  • Predictive models that unify and optimize campaigns
  • AI-driven tools to make systems smarter and easier to use

Speakers

Original Thinkers, Bold Leaders, Brilliant Builders

Economist
Alvin E. Roth

Nobel Laureate in Economics and author of Who Gets What, known for pioneering work in market design

Chief Scientist
Michael Ostrovsky
in

Co-Founder of Topsort and Stanford GSB professor, author of Internet Advertising and Generalized Second Price Auction

Chief Executive Officer
Regina Ye
in

Co-Founder and CEO of Topsort, started as an e-commerce vendor and built a career in product management

Chief Technology Officer
Francisco Larrain
in

Co-Founder and CTO of Topsort, Chilean-born engineer and entrepreneur passionate about solving complex problems

Head of Data Science @Stripe
Matt Deland
in

Head of Data Science at Stripe, PhD in Mathematics, leading analytics across the internet’s global payment infrastructure

Technical Product Leader
Lars Hirsch
in

Former VP at Snap Ads, Amazon Ads executive, and product management leader at Google Ads with deep expertise in ad tech

Engineering @ Indeed Ads
Gastón L'Huillier
in

Director of Advertising at Indeed, leads bid optimization and sponsored ads marketplace performance

Scaling Ads
Bobby F. Figueroa
in

Former Amazon Ads executive, now CEO and Co-Founder of Gradient, a retail media startup acquired by Criteo.

Ads @ OBI, Chair of IAB Europe
Patricia Grundmann
in

Head of OBI Media, Europe’s leading home improvement store and chairwoman of IAB Europe leading retail media innovation

Ads @ Poshmark
Adi Thacker
in

VP of Ad Monetization at Poshmark, leading the platform’s advertising strategy and revenue growth across its marketplace

Retail Media Pioneer
Brad Moran
in

Founder and CEO of CitrusAds, pro athlete turned entrepreneur, led its growth to acquisition by Publicis

Tech Forward Ad Agencies
Diego Schreiber
in

Regional Director at Kinesso, overseeing retail media, ecommerce, and digital strategy for global brand growth

Product @Trademe
Kevin Nolan
in

New Zealand’s beloved and Iconic marketplace

Global Head of Product, Retail Media and Data at Just Eat Takeaway
Juuso Alho
in

Leading advertising innovation and data strategy across one of the world’s largest food delivery platforms

Product @ Albertsons Media Collective
Nik Rochnik
in

Product and strategy leader with deep expertise in driving innovation at the intersection of retail and technology

CEO @ Decathlon, Americas
Adriana Peon
in

Adriana Peon is the CEO of Decathlon’s operations across the Americas, overseeing United States, Canada, Brazil and Latin America

Inside Topsort: Meet the Team Behind the Tech

Expect 100+ Topsorters from around the world to join us at the event, including our co-founders, CEO, CTO, and global team leads.
It’s a unique opportunity to experience the heart of our company culture, connect with the people driving innovation in retail media, and engage in open conversations around our vision, product roadmap, and the partnerships shaping the future of ad infrastructure.

Agenda

May 21

2:00 PM – 4:00 PM

Registration and Welcome Packages


4:00 PM

Opening Keynote from Nobel Prize Laureate - Alvin E. Roth

5:00 PM

Q&A by Topsort Cofounder Michael Ostrovsky

6:00 PM

Development Day Visionary Mixer (Happy Hours)

May 22

9:00 AM - 9:30 AM

Welcome to Retail Media 3.0



9:30 AM - 11:30 PM

Live Product Demo - Topsort New Products Showcase

11:30 AM – 12:30 PM

Lunch

12:30 PM – 1:30 PM

How RMNs think about in-store vs. onsite formats

1:45 PM – 2:45 PM

Standardization - what it takes, from the ecosystem

3:00 PM – 4:00 PM

How tech disrupts retail - Super Apps in Retail Media

4:15 PM – 5:15 PM

How to use Data to make a difference in Ad Operations

5:15 PM - Onward

Expo - AI innovations in ecosystem & Networking

May 23

9:00 AM – 9:30 AM

Silicon Valley and Retail - a CTO's story from a retailer family

9:45 AM – 10:30 AM

How Agencies Look to Scale Retail Media

10:45 AM – 11:30

Large Language Models in Retail - NVIDIA

11:30 PM – 12:30 PM

Lunch

12:30 PM – 1:15 PM

Emerging Markets: What can we learn from Latin America's Retailers

1:30 PM – 2:15 PM

AI Deep Dive - Predictive AI using Just Transactional Data

2:30 PM – 3:00 PM

Ads in Modern Marketplaces

3:15 PM – 3:45 PM

Measuring Incrementality

3:45 PM – 4:15 PM

Autobidding vs. Manual - the everlasting debate

4:15 PM – 4:30 PM

Relevance in Ads

4:30 PM – 4:45 PM

How much ads is too much ads?

How to participate

Standard Pass

$499
  • Full access to sessions, panels, and networking
  • Check-in gift bag
  • Happy hours & community events
  • Boxed lunch, snacks, all-day beverages
  • Post-event recordings
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VIP Pass

$899

Everything in Standard, plus:

  • Priority check-in
  • 1:1 meeting with a Topsort exec or product lead
  • Curated networking with guest speakers
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Special Offers

  • Early Bird – $399
    Use code TopEarly25 by April 21
  • Group Pass – $299/person
    available for purchase with a minimum of three tickets.
Get tickets

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