Trade Me Boosts Seller Success with Topsort’s Retail Media Stack, Achieving 8x ROAS
Company Overview
Trade Me is New Zealand’s largest online marketplace, connecting over 23,000 sellers with millions of consumers. As the country’s leading classifieds platform, Trade Me continuously looks for ways to enhance the tools and experiences they offer to sellers and buyers alike.
Time was a critical factor for Trade Me as they embarked on transforming their retail media strategy. With a growing seller base and outdated promotional products, Trade Me needed a solution that would provide their sellers with more control, transparency, and ease of use in managing advertising campaigns. Additionally, they required a platform that could be implemented quickly and seamlessly to maintain business momentum.
Key challenges:
- Outdated promotional offerings: Trade Me’s existing ad solutions did not provide the flexibility sellers needed to optimize their campaigns.
- Time constraints: Trade Me needed a fast and efficient integration to avoid long delays and disruptions.
- Lack of transparency and data: Sellers required real-time insights and data-driven tools to manage and optimize their advertising efforts effectively.
After a comprehensive search, Trade Me selected Topsort to power their new retail media platform. Topsort’s API-driven technology provided the flexibility and customization Trade Me needed, while offering a seamless, fast integration that helped Trade Me get their new system up and running in just six weeks.
Key features implemented:
- API-powered platform: Topsort’s API-first approach allowed for a rapid integration, enabling Trade Me to move from concept to a fully functioning platform in just six weeks.
- Self-service tools: Sellers can now independently create, manage, and optimize their ad campaigns, providing greater control and flexibility.
- Real-time reporting: Topsort’s detailed reporting tools give sellers the insights they need to optimize ad performance and spend.
- Auto-bidding system: The platform automatically optimizes ad placements, maximizing visibility and performance for sellers.
Since partnering with Topsort, Trade Me has successfully transitioned to a modern, scalable retail media platform. Sellers are now able to manage their campaigns with ease, access real-time data, and leverage Topsort’s automated tools to drive visibility and growth.
Results:
- 8x ROAS: Trade Me achieved an 8x return on ad spend, demonstrating the effectiveness of the new platform.
- 400+ campaigns launched: Sellers have enthusiastically adopted the platform, launching over 380 campaigns since August.
- Six-week integration: The rapid deployment of Topsort’s platform allowed Trade Me to maintain momentum and meet their timeline goals.
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With Topsort’s advanced infrastructure, Trade Me is well-positioned to lead the retail media space in New Zealand. Their sellers now have the tools they need to optimize their advertising efforts, and Trade Me will continue expanding its retail media offerings to meet the growing demands of their marketplace.
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