Optimize for Ad Revenue while Growing Marketplace Vibrancy
With quality score, big brands and small sellers are both rewarded for good behaviors, relevant campaigns and amazing offerings. Your marketplace dynamics will only get better with quality score instead of “killing the golden goose” - the ecosystem you worked hard for.
Boutique Sellers
International Brands
Connect with Your Customers
Customers engage with products they take interest in. Our algorithm receives that info and shows them products we predict they’ll click on.
Monetize Strategically
Winning ads will generate more clicks and purchases, while increasing user engagement.
Increase your CTR, Fill Rate
Having a 30-40% CTR increases a product’s quality score. High quality means high rankings, which lets them win auctions.
Machine Learning that directly Impacts Bottom Line
How often do you encounter softewares that claim to generate return but you cannot measure the uplift? Topsort was put to test against a legacy player in the market, and generated 5 times the ad revenue for the marketplace in the period of a month because of our relevance and quality score.
How Topsort 5x Linio’s revenue in 1 month using ML-based Quality Score
Linio is one of the most popular ecommerce marketplaces in Latin America, offering a wide variety of items from electronics to home goods to toys to clothing to perfume - over 4 million items in total. Early in 2021, Linio approached Topsort with an issue that they were facing.
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How to Quality Score
Pass through API
Machine Learning Algorithm
Quality Scores and Ad
Auctions
“There's some interest in how and why "quality scores" are used in search engine ad auctions. In this post, we will try to describe "why" we use quality scores; a later post will go into "how," including more information about bids.”
Hal Varian, Chief Economist Google Official Blog
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