At Topsort, we take pride in empowering retailers from around the world with both a global perspective and local support. Liverpool is one of those iconic logos that really resonates with the Mexico market by its motto: We serve our customers everywhere, everyday, anytime. Today Liverpool is the largest department store in Mexico, with continuous success since 1847.
Liverpool being Mexico's largest department store, has a challenge to both keep its customer journey relevant, intimate, yet also innovating in the space of retail media together with the best tech provider in the market. After thorough research, Liverpool’s team chose Topsort’s retail media infrastructure. After merely a few weeks of integration, Liverpool is set to launch a retail media platform aimed at boosting seller performance and enhancing the customer experience altogether.
El Puerto de Liverpool, a major competitor to industry giants like Walmart and Mercado Libre, serves over 30 million customers annually. Liverpool’s diverse portfolio spans retail, financial services, and real estate, including nearly 120 boutiques. With renowned partners like Gap, Banana Republic, and West Elm, Liverpool sought a flexible and scalable solution to modernize its advertising ecosystem. The retail media market in Latin America is flourishing, with eMarketer projecting it to reach $2 billion by 2024.
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“As we ventured into the retail media landscape, Topsort has been an indispensable partner,” said Santiago Landaverde, Retail Media Deputy Director at Liverpool. “Their platform has made it incredibly easy for us to launch and manage campaigns, streamlining the entire process—from setup to budget management. The seamless access to detailed data has been instrumental in helping us optimize sellers' ad spend and make real-time decisions.”
Through Topsort’s API-driven technology, Liverpool has built a fully customizable platform that integrates with multiple channels and touchpoints, giving brands the opportunity to transform the way they connect with consumers. Topsort’s platform not only ensures easy scalability but also provides sellers with an easy-to-use platform with real time reporting, allowing them to optimize ad spend and deliver highly targeted campaigns.
Topsort’s retail media infrastructure enabled Liverpool to build a platform that makes advertising easy and accessible for sellers, regardless of their expertise. With a user-friendly self-service model, sellers at Liverpool can now effortlessly run their own ads. By tapping into Topsort’s auto-bidding system, which ensures ads appear at the right place and the right time, sellers can maximize their visibility and conversion.
“This partnership has allowed us to offer a state-of-the-art solution to our sellers, making retail media an accessible and powerful tool for driving growth at Liverpool,” added Landaverde.
Liverpool’s adoption of Topsort’s solution underscores its commitment to modernization, ensuring the platform provides value to sellers while delivering a seamless shopping experience for customers. Topsort’s flexible, API-driven technology continues to empower businesses like Liverpool by delivering measurable results through advanced ad technology.
“We’re excited to see Liverpool succeed with our retail media platform,” said Regina Ye, CEO and Co-founder of Topsort. “Their success demonstrates the power of our technology to transform the retail media landscape universally, including in Latin America, helping advertisers achieve significant ROI while maintaining a focus on privacy and customer experience.”
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Want to learn more about how Topsort can transform your retail media strategy? Book a demo today and discover how our cutting-edge solutions can help you drive growth and achieve more with your ads.
