This partnership combines top-tier retail media and automated revenue solutions, empowering retailers to efficiently manage, optimize, and expand their media networks to maximize ROI.
At Topsort, our mission is to make life easier for retailers and marketplaces by providing transparency and seamless access to the tools they need to succeed. Today, we are excited to announce our strategic partnership with Segment, the premier customer data platform powered by Twilio.
This partnership allows us to combine our AI-driven APIs and Retail Media Infrastructure with Segment’s robust data infrastructure, empowering retailers and e-commerce brands to build high-performing ad networks without adding complexity to their systems. By optimizing data requests, we ensure faster, more accurate insights, reducing the strain on apps and infrastructure while delivering exceptional returns on ad spend (ROAS)
“At Topsort, we’re different – with 75% of our team being engineers and developers, we’re dedicated to creating developer-centric solutions,” said Francisco Larrain, CTO and co-founder of Topsort. “Our mission is to make life easier for retailers and marketplaces by providing transparency and seamless access to the tools they need to succeed. This integration with Twilio Segment is another step towards making it as simple as possible for developers to integrate retail media infrastructure and help their companies open up new streams of revenue.”
With Topsort's advanced auto-bidding algorithm and Segment’s CustomerAI technology, customers can reduce redundant data requests, improve ad targeting, and optimize budget allocation—all with real-time insights provided through Topsort’s Reporting API. This integration also supports a full range of metrics, from product views to completed purchases, giving marketplaces the clarity they need to make informed decisions faster.
Key Benefits of the Partnership:
- Seamless Integration: Topsort’s destination within Segment allows for quick setup, syncing user events and ad data effortlessly.
- Improved Performance: Optimized data requests ensure smoother app operations, improving infrastructure efficiency and user experience.
- Advanced Targeting and Reporting: Utilize Segment’s CustomerAI for sharper ad targeting and enhanced campaign performance, supported by Topsort’s real-time reporting tools.
- Effortless Management: Comprehensive documentation streamlines integration and ongoing management, making the process straightforward for IT teams and developers.
For detailed guidance on how to get started, check out our documentation here.
By joining forces, we are empowering today’s retailers and e-commerce brands to build high-performing, data-driven, and privacy-first ad networks that can seamlessly adapt to the fast-evolving digital advertising landscape.
Curious about how this partnership can elevate your ad strategy? Reach out to our team and let’s explore how we can tailor these powerful tools to your business needs!
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About Topsort
Topsort is pioneering the future of retail media by offering cutting-edge infrastructure to retailers and marketplaces, enabling them to build custom ad networks. Our API-first, bidless™ ad solution simplifies ad management and empowers developers with the best tools to optimize performance. Learn more at www.topsort.com.
About Segment
Segment, powered by Twilio, is the leading customer data platform (CDP) that helps businesses leverage real-time data to personalize customer experiences. Segment simplifies the collection and connection of first-party customer data to hundreds of digital tools, empowering brands to better understand their users and optimize performance.
