Retail media is growing rapidly, but bigger ad budgets bring a critical challenge: proving ROI. Advertisers need clarity on how their investments drive sales. Topsort's Halo Attribution changes the game by offering a more comprehensive view of ad performance, empowering advertisers and sellers to make confident, data-driven decisions.
Why Halo Attribution?
Traditional attribution models, like click or impression attribution, focus solely on direct actions. While useful, they often miss the bigger picture. Halo Attribution fills these gaps by tracking both direct and indirect impacts, such as:
- Brand Influence: Ads that enhance brand recall and influence future purchases.
- Seller Impact: Ads for one product often drive customers to explore an entire seller's catalog, boosting overall sales.
This holistic view enables sellers and advertisers to uncover the true value of their campaigns and refine their strategies.
For example, let’s say you sell different products and launch a sponsored listing campaign for sneakers. If a user clicks on your ad but ends up purchasing boots from your portfolio instead, the purchase is still attributed to your sneaker campaign. Why? Because the product sold is part of your brand, demonstrating the broader impact of your ad.
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Poshmark Uses Halo Attribution in Promoted Closet
Poshmark, the leading social commerce platform in the U.S., is transforming how sellers reach consumers with its innovative marketing tool, Promoted Closet. Built using Topsort's AI-driven APIs, this platform empowers sellers to promote their entire inventory—known as "closets"—through sponsored listings.
Sellers benefit from a dedicated dashboard offering self-service capabilities to seamlessly launch and monitor campaigns. The dashboard includes real-time reporting on clicks, impressions, and other key metrics, ensuring sellers have the insights they need to optimize performance.
To further enhance transparency and deliver actionable insights, Poshmark integrates Topsort's Halo Attribution. This feature provides a comprehensive view of ad performance within their social commerce platform, going beyond direct clicks to measure the broader influence of sellers' campaigns. Sellers gain visibility into how their ads drive brand recall, encourage catalog exploration, and boost overall sales.
By capturing both direct and indirect effects on consumer behavior, Halo Attribution empowers sellers with a holistic understanding of their ads’ effectiveness, instilling confidence and driving better investment in the platform.
“Halo Attribution delivers transparency and provides our sellers with a more complete view of the shopper journey. This empowers them with deeper insights into how ads influence consumer behavior, giving them further confidence to promote their listings. It also demonstrates how those listings truly perform, offering greater accuracy on ROAS and ROI.” – Adi Thacker, Poshmark
Step Into Smarter Advertising
Halo Attribution goes beyond tracking clicks—it reveals the full story of your ad's impact. With Topsort, you can maximize ad performance, prove ROI, and unlock growth opportunities.
Learn how your business can transform into a leading ad network with Topsort's AI-powered retail media platform. Launch, scale, and optimize your retail media advertising effortlessly. Book a demo!
