Chiper, the leading B2B e-commerce ecosystem for corner stores in Latin America, has chosen to partner with Topsort once again, after previously working with a legacy retail media solution. Chipper's decision to re-sign with Topsort is driven by the need for a flexible and user-friendly platform that enables their sellers to leverage real-time data, granting transparency and a easy process for campaign launch and management.
Chiper streamlines inventory management for over 250,000 convenience stores across Colombia, Mexico, and Brazil, enabling smarter purchasing and business growth. Their B2B platform offers fast delivery, competitive pricing, and a wide selection, empowering store owners while giving CPG brands the tools to deliver timely, relevant offers.
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After exploring alternative solutions, Chiper found that Topsort offered a unique combination of technology, support, and transparency that others could not match. Here’s what made the difference:
- Superior Customer Support: Chiper needed a partner that could provide timely and helpful support, with a commitment to continuous improvement based on client feedback. Topsort’s dedication to customer success stood out.
- Complete Transparency: The need for a platform that delivers transparent reporting and performance analytics was crucial for Chiper to offer the same level of insight to their advertisers. Topsort’s solution provides full visibility into campaign performance, ensuring data-driven decision-making.
- Robust Ad Network Features: Topsort's technology helps Chiper support their sellers by providing demand-side tools that drive growth and expand revenue opportunities.
Delivering an All-in-One Retail Media Solution
Chiper's goal wasn’t just to implement a basic sponsored product setup; they needed a versatile retail media platform. Topsort’s solution empowers both their marketplace and vendors with comprehensive ad infrastructure, including:
- Access to the Auto-Bidding Algorithm: Maximizes ad placement efficiency for top performance.
- Self-Service Campaign Management: Allows sellers to independently run and optimize their campaigns.
- Multiple Ad Formats: Options like sponsored listings and banners to cater to diverse marketing objectives.
- Real-Time Analytics Dashboards: Offering in-depth insights to help advertisers understand their audiences.
- Seamless Payment and Administration Tools: Making campaign management simpler and more efficient.
With Topsort’s Low-code Retail Media Platform, Chiper enables brands to harness first-party data to deliver the right ads to the right customers at the optimal time, creating clear distribution opportunities and driving incremental year-over-year growth.
"Having a client return to Topsort is incredibly rewarding and speaks volumes about the strength of our platform. Our ability to deliver sophisticated technology in an accessible and scalable way drives growth and keeps sellers happy," shares Francisco Larrain, CTO at Topsort. "We are proud to partner with Chiper once again and support them in achieving their retail media ambitions."
Chiper’s renewed partnership with Topsort underscores the importance of providing adaptable, data-driven ad solutions that empower sellers and deliver measurable results. We look forward to continuing our journey together in transforming the retail media landscape.
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Ready to see how Topsort can elevate your retail media strategy? Book a demo today to explore our cutting-edge solutions and discover how we can help you achieve your growth goals.
