Topsort Platform

Everything you need to build and scale commerce media.

Serving, auctions, advertiser self-service, funding, measurement and enterprise controls: the platform retailers and marketplaces run their commerce media business on.

/Overview

One platform for
the whole network.

Retailer operations, advertiser experience and the technical surface area, in one system.

01Sponsored listings

Native sponsored results across search, category, PDP and homepage, ranked with relevance.

02Display

Banner and rich placements with the same targeting, pacing and approval controls.

03Auctions

Real-time auctions with quality scoring, floors, pacing and budget enforcement.

04Advertiser self-service

A portal advertisers can operate: campaign setup, creative, budgets and reporting.

05Wallets and funding

Prepaid wallets, invoicing, credits, refunds and reconciliation.

06Measurement and attribution

Impressions, clicks and purchases attributed consistently for both sides of the network.

07APIs

Auction, events, catalog, campaign and reporting APIs for your own surfaces.

08Security

Roles, approvals, audit trails, data handling controls and enterprise review support.

Sponsored listings
/Architecture

An API-first path through your commerce stack.

01

Request path

Your surface calls the auction API; decisions return inside your own page render.

02

Event path

Impressions, clicks and purchases stream back and close the loop for optimization and billing.

03

Catalog path

Product data syncs continuously and becomes eligibility, targeting and relevance input.

04

Control plane

Policies, roles, budgets and approvals govern what can serve, where and for whom.

/Advertiser experience

Self-service, funding and reporting advertisers actually use.

Advertiser participation is the constraint on most networks. The platform gives brands and agencies a portal they can run themselves, with wallets, approvals and reporting built in.

Campaigns
Campaign creation, budgets, targeting and creative upload
Funding
Prepaid wallets, invoicing and credit handling
Governance
Approval workflows and policy enforcement
Reporting
Advertiser-facing reporting aligned to retailer reporting
Agencies
Agency structures with client-level permissions
/Evaluation

What to ask any commerce media platform.

Whether you are comparing vendors or weighing an internal build, these are the questions that decide the outcome.

01Who controls the auction logic and the data behind it?
02Is self-service real, or does your team build every campaign?
03Does the platform serve onsite, offsite and in-store from one system?
04How much engineering is required to add a new placement?
05How are relevance and revenue balanced in ranking?
06What is the path from pilot to full production traffic?
/Implementation and support

From design to production traffic.

Migration runs alongside your existing stack. Support continues after launch.

Step 01

Design

Placements, taxonomy, policies and commercial model agreed with your team.

Step 02

Integrate

Catalog sync, auction calls and event tracking on your first surfaces.

Step 03

Pilot

Run live traffic on a defined slice with advertiser onboarding in parallel.

Step 04

Scale

Expand surfaces, demand and formats once results are validated in production.

/Expansion Products

A unified ecosystem
built for scaling monetization.

Take your ad network beyond traditional sponsored listings. Seamlessly connect offsite traffic, store signals, catalog intelligence and search mechanics under one platform.

/Next step

Recommended talk to a commerce media expert.

Bring your surfaces, current stack and timeline. We will map the fastest safe path to production.