MyDeal, Australia’s largest online marketplaces, is now a Topsort customer, elevating its retail media strategy with an All-in-one fully customizable ad platform powered by Topsort’s APIS. This partnership marks a significant transformation in how MyDeal empowers sellers, providing them with an intuitive, self-service platform to manage campaigns effectively while enhancing the overall shopping experience for consumers.
As retail media rapidly evolves worldwide, MyDeal, now part of the Woolworths Group—the largest retailer in Australia—set out to find a solution that could provide both customization and flexibility while addressing the limitations of legacy systems, such as ad cannibalization and manual keyword bidding. After exploring several options, MyDeal selected Topsort for its innovative auction-based technology, powered by AI, which offers sellers an efficient way to enhance the visibility of their sponsored products.
“At Topsort, we’re thrilled to partner with MyDeal in setting a new standard for retail media across Australia and New Zealand,” said Regina Ye, CEO and Co-founder of Topsort. “By bringing our auction-based, keywordless technology to the region, we’re empowering sellers to run high-impact campaigns effortlessly, driving real results without the complexity. This partnership marks a pivotal moment for retail media innovation, and we’re excited to help shape the future of ad tech in this dynamic market.”
Before partnering with Topsort, MyDeal’s promotions were limited to fixed assets, managed manually through a designated promotions manager. Inspired by the rise of sponsored listings among global retailers and the success of Woolworths’ initiatives, MyDeal sought a more efficient, scalable solution. Topsort’s auction-based platform provided the perfect answer, offering a seamless, easy-to-use system that integrated with MyDeal’s existing infrastructure.
“MyDeal has always been at the forefront of retail innovation in Australia, and partnering with Topsort has allowed us to bring a fresh perspective to our promotions strategy,” says Ryan Gracie - CMO of My Deal. “Topsort’s platform offers us the flexibility and ease of use we needed to take our retail media to the next level. We’re excited to continue working together to grow our retail media business”.
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Ready to see how Topsort can elevate your retail media strategy? Book a demo today to explore our cutting-edge solutions and discover how we can help you achieve your growth goals.
