At Topsort, we're proud to be the #1 leader in retail media infrastructure across LATAM, empowering marketplaces and retailers of all sizes with cutting-edge technology to elevate their business. Today, we're thrilled to welcome another major player in the LATAM region, H-E-B México, one of the country's top grocery retailers, is making the leap from a traditional fixed-price ad model to a state-of-the-art auction-based retail media platform.
H-E-B México’s in-house fixed-price monetization system provided a reliable advertising solution for sellers, but it came with limitations. The manual effort required for campaign setup, optimization, and reporting created inefficiencies, capping the potential for growth in their ad business. As the retail media market in Latin America continues to expand rapidly, H-E-B México recognized the need for a more scalable, transparent, and user-friendly approach to stay competitive.
In their pursuit of innovation, H-E-B México has chosen to partner with Topsort, leveraging our next-generation ad infrastructure and API tools to transform their retail media strategy. The collaboration marks the launch of H-E-B’s new retail media business, starting with sponsored listings that empower sellers to reach customers more effectively while maintaining a seamless shopping experience.
Topsort’s API-driven technology enables H-E-B México to build a fully customizable retail media platform that seamlessly integrates with their existing channels. With Topsort's auto-bidding algorithm, real-time reporting dashboard, and other intuitive tools, the platform not only eliminates the manual efforts that once constrained growth but also empowers sellers to run their own campaigns effortlessly. By embracing an auction-based model, H-E-B México is now better equipped to meet the demands of a rapidly changing market while providing sellers with a powerful tool to enhance visibility and conversions.
The partnership showcases H-E-B’s commitment to innovation and customer satisfaction, allowing the retailer to provide a more transparent and scalable advertising experience. With Topsort's advanced ad infrastructure, H-E-B México can offer its sellers the ability to launch, manage, and optimize campaigns with greater ease, ultimately driving growth and delivering more value to customers.
“We’re thrilled to support H-E-B México in their transition to a next-gen retail media platform,” said Regina Ye, CEO and Co-founder of Topsort. “Their move to an auction-based system exemplifies the transformative power of our technology, helping retailers break free from traditional limitations and unlock new levels of scalability and performance.”
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Ready to see how Topsort can elevate your retail media strategy? Book a demo today to explore our cutting-edge solutions and discover how we can help you achieve your growth goals.
