This partnership includes a financial investment from RX Ventures, the retailer's CVC fund, reinforcing Topsort’s mission to transform the retail media landscape with clean advertising technology.
At Topsort, we are excited to announce our strategic partnership with Lojas Renner, one of Brazil's most prominent fashion and lifestyle retailers. This collaboration, fueled by an investment from RX Ventures, underscores our commitment to revolutionizing retail media in Latin America.
The decision to invest in Topsort was driven by RX Ventures and Lojas Renner's comprehensive market analysis, highlighting the functionality, simplicity, and scalability of Topsort’s solutions. This partnership aims to leverage our advanced technologies to gain deeper insights into the evolving digital media landscape and its applications within the retail industry in the region.
"This signals the beginning of a strategic partnership between Topsort and Lojas Renner and the beginning of our journey together on innovating retail media. We were inspired by their spirits in innovation, knowledge in retail, and enthusiasm for startups. The Brazilian market is full of opportunities, and we are committed to empowering local retailers with our scalable and accessible technology. Our goal is to democratize advertising, and connect the clean advertising world. This is a great partnership that fuels our mission in Brazil," says Francisco Larraín, CTO of Topsort.
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Since its founding in 2021, Topsort has rapidly become a global reference in retail media, providing cutting-edge solutions that enhance advertising revenue through powerful auction mechanisms and highly monetizable ad formats. Our technology is currently used in over 30 countries, including by notable clients such as Poshmark, Cencosud, Farmatodo, Liverpool, and Sodimac.
"We are the first fashion and lifestyle retailer in the world to invest in Topsort, reaffirming our commitment to driving sector transformation. This move is strategically and long-term important for Lojas Renner. It will allow us to closely follow new trends in retail media and understand how it can help us develop promising new business fronts in the future," says Daniel Santos, CFO and Investor Relations Officer of Lojas Renner.
This partnership and investment is a significant step forward in our leadership of retail media in the region. In Latin America alone, the segment is expected to nearly double in size, from $1.6 billion in 2023 to $3.1 billion in 2027. Partnering with Lojas Renner allows us to leverage their industry expertise, and use our technology to set new standards in the Brazilian advertising industry.
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Topsort is the leading AI and Auction-based retail media infrastructure transforming retailers and marketplaces into top ad networks on par with industry giants. Through seamless integration, Topsort provides a comprehensive Bidless™ retail media tech stack featuring highly flexible API tools, an industry-leading privacy-safe clean room with robust online and in-store attribution, and a transparent ad network for streamlined media buying across multiple ad networks.
In just three years since launch, Topsort has raised $38 million in funding from investors like Pear Ventures, Quiet Capital, FJ Labs, and Upload Ventures. This capital fuels Topsort's mission to lead the transition to cookie-less advertising. Topsort's innovative solutions are trusted by global brands like Poshmark, Cencosud, Unilever, Coca-Cola, L'Oreal, General Mills, Falabella, Glovo (Delivery Hero), Atida, Phillips, and many more marketplaces, retailers, and advertisers.
